In the ranking of catering revenue in various provinces, regions and cities in China, in 2018, Shandong Province became the largest catering province with a catering scale of 399.5 billion yuan, a year-on-year increase of 10.9%. Guangdong, a traditional "foodie province", ranks second with a catering revenue of 388.46 billion yuan. Jiangsu and Hebei ranked third and fourth, reaching 343.05 billion yuan and 312.56 billion yuan respectively, with all four provinces exceeding 300 billion yuan.

Sichuan, known as the 'hot pot province', consumed 280.74 billion yuan last year, ranking only sixth. Beijing, Shanghai, and Tianjin ranked 16th, 17th, and 18th respectively with 110.18 billion yuan, 109.99 billion yuan, and 102 billion yuan. Among them, Shanghai's catering revenue increased by 4.2% year-on-year last year, ranking last among 31 provinces (regions, municipalities) in terms of growth rate.

Netizens have commented on this one after another:

@Mini flavor: I'm not surprised to see that our Shandong province is the best, because Shandong is hospitable. If you have anything to do, you can have a meal and a couple of drinks

@Xiao An: Actually, just by eating, Shandong may not necessarily be able to surpass Guangdong. But Shandong can drink it

@Mao Mao Yu: I didn't expect it to be the first in Shandong. We don't know if we can eat it, but if we can drink it, that's right. I won't say anything, it's all in the wine

@Wei Shui Xu Gong: What's even more terrifying is that after conducting a special investigation, the population of Shandong Province is even smaller than that of Guangdong Province. If calculated by per capita, Shandong may still be the first place

@Matcha: Shandong people express their emotions, and there is nothing that cannot be solved with just one meal. If one meal is not enough, then only two meals are needed.

The hot pot category is growing rapidly

From the ranking perspective, under the market reshuffle, mass catering has become a new mainstay in the market. The total revenue of the top 50 dining enterprises exceeds 110 billion yuan. The hot pot category has become a major category in the catering industry due to market demand growth, scalability, and standardized models. In 2018, the total revenue of the hot pot market reached 875.7 billion yuan, an increase of over 52% compared to 2014.

conclusion

The enormous potential of catering channels and the natural integration of catering channels with beverages. Jiaduobao's "Wenzhou model" excels in catering, with 2 billion special forces soldiers starting from banquets. Weiyi Soy Milk dominates the catering channels in Sichuan and Chongqing, and even Nongfu Spring's bottled water has begun to explore catering channels. It has been proven that if there is no layout in the catering channel, it is embarrassing to say that one is a beverage.

But why do we need to develop catering channels?

1. The catering channel is the best place for consumers to recognize brands and experience products. Compared to channels such as KA and convenience stores, beverage consumption in the catering channel is more direct and interactive, making it the best place for consumers to learn about brands and experience products.

2. The catering channel is the best place for beverage companies to create sales and seize the market. The competition in traditional channels is becoming increasingly fierce, and more and more products need to open up new consumption scenarios to expand consumption. The catering industry, as a rich mine, is becoming the focus of competition among major food enterprises.

3. Products with functional attributes such as sobering up, promoting digestion, and relieving greasiness have been recognized by consumers in the catering industry. And functional beverages such as apple cider vinegar, lactic acid bacteria, herbal tea, soy milk, etc. have shone brightly in the catering channel.

Food is of paramount importance to the people, and catering is an ever evolving sunrise industry. As the most mainstream public dining venue, catering provides a stage for product display, brand debut, consumer cultivation, and channel expansion. It has also become a powerful link for beverage products to enter the mass consumption market and the household consumption process, emitting irresistible temptation. The four trillion yuan catering market needs to be shared by various food enterprises.